INOSITOL Végétal: the first eco-designed range!
Once upon a time, there was eco-design: from active ingredient to product
Can we fight the signs of ageing while looking after the environment?
For more than 40 years Yves Rocher has been committed to controlling the biological impact of its products. The Inositol Végétal range expresses this commitment that symbolises the Yves Rocher Group!
An inspiration: green rice
Rice, a model of oxygenation, is the only cereal capable of maintaining cellular respiration in an environment low in oxygen.
An active ingredient: Inositol Végétal
Extracted from green rice, Inositol boosts the skin’s cellular respiration. In partnership with INSERM, the Yves Rocher laboratories have demonstrated its action at the source of wrinkle formation.
All the benefits of an eco-designed care product
For the skin: the first wrinkles are smoothed out, the skin is more radiant.
For the environment: our eco-citizenship approach has been rewarded by the French Environment and Energy Control Agency (ADEME).
Eco-designed care: from contents to container
The Inositol Végétal range is an ecological approach in itself! It respects ecological commitments at every stage of the product lifecycle.
Product design
- Plant traceability guarantee: inspection of the green rice crop in Japan
- Minimalist packaging: instructions for use printed on the packaging
- Paper savings: no additional leaflet, packaging can be opened out
- Choice of recyclable materials: mono-material plastics, cardboard from managed forests
Product manufacture
- Raw materials: rice from GMO-free crops
- Manufacture on an ISO-14001-certified site
- Formulation: use of clean solvents like water, vegetable oil or alcohol
- Production: Yves Rocher guarantees the age and pay of workers
- Packaging: assembly of recyclable plastics not with glue but by ultrasound
Use by women
- Promotion of eco-citizen refills for every pot: 78% less plastic
- Recommended green routines: for every product, an educational tip associated with its use
Concern for the environment throughout the product process!
