Florence, aged 26
Sales Analysis Manager

« An opportunity to put theory into practice! »

What is your job in the Group and what does it entail?

I am a Sales Analysis Manager for the French market for
the Dr. Pierre Ricaud brand
My job consists in optimising our mail order sales offers by analysing products, prices and gifts as well as the different customer segments.

How do you actually organise your days?

They are very busy! We have a dual role: we follow up ongoing campaigns and design future sales offers. We work at a rate of one to two campaigns per month.

More precisely, we first analyse the results of our offers. Our objective? We seek to optimise their real-time performance through various levers to guarantee the best possible service to our customers.

Then we work on designing campaigns which will be launched some 8 to 9 months later. We supply promotion teams with all the decision-making tools needed to improve the return on our sales offers: the best product range, best price positioning, choice of the most attractive gift, appropriate customer segment, and so on.

What appeals to you about this job?

I love the fun aspect. Each campaign is different and challenges both our creativity and our curiosity in designing offers to match our customers’ expectations.

It is also a job at the heart of the business, constantly interacting with the marketing, sales and promotion teams.
It is great fun – as long as you have a sense of duty and a love of teamwork – in which you can also measure the results of our various recommendations in very concrete terms. An opportunity to put theory into practice!

What is your training and what positions have you had in the Group since you joined?

I have a general engineering degree from the Ecole Nationale des Ponts et Chaussées, followed by an MBA.
My first job with the Yves Rocher Group combined a dominant operational dimension with a strategic angle. Group rapidly showed its trust in me by putting me in charge of the sales analysis of French customers and of the French database, which represents about one million customers!

What advice would you give to young graduates who would like to do this job?

It’s a job that you don’t learn at school and yet it is an excellent springboard for gaining a rapid general overview of a business. I would say don’t hesitate and get stuck in!
Especially in a structure like Dr. Pierre Ricaud, which combines the advantages of a medium-sized company (there are about a hundred managers) with the resources of an international Group employing 15,000 people!