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« Listening to the market |
Wind in its sailsWith the Group’s unique know-how in relationship marketing through Mail Order Sales,what could be more natural than to seize the opportunity provided by the web to inform and support our customers ever better? Very early on, the Group therefore chose to invest in this medium: from corporate to e-commerce sites, viral marketing or blogs, each brand has its own original, customised web strategy. Whether they are pragmatic or pleasure-seeking, the Group’s sites target all internet users! The same overriding determination: to develop multiple web synergies with our traditional sales networks. For you, young graduatesA pioneering temperament? Online Promotions ManagerYou actively participate in the design and adaptation of sales offers aimed at recruiting and encouraging the loyalty of interactive customers (analysis of results and tests, offer and message design). You monitor development of e-mailing operations with our partner departments (definition of the brief, design, monitoring of production and tests). Webminder/Internet Sales Analysis ManagerYou are in charge of the analysis of our internet campaigns. You monitor and consolidate the site’s browsing statistics and customer quality according to their recruitment origin through the analysis of internet campaign results. You develop e-mailing operations by segmenting purchases and internet users’ browsing behaviour. On-Line Acquisitions and Partnerships Project ManagerYou contribute to the sales development of the website by guaranteeing a strong flow of customer traffic and good visibility of the website: traffic generation plan, affiliation and partnership programmes. You generate ideas for testing and implementing new sources of canvassing. You establish regular traffic monitoring and order feedback reports. These functions are scalable, with links between activities and brands! |
